“Our products are made with love and without compromise, with mother nature making her presence felt strongly, everything we create retains the good and rejects the bad to give you a product that is as pure as a mother’s love.”

Our journey started back in 2020 when we realized we were being lied to by almost every single brand in the country. We asked ourselves “Who should we go to if we want honest products with clean formulations and chemical-free ingredients?”

We work with experts across India &USA to create products that are Safe, Natural and meet the highest standards for ingredient safety around the world. Today, we are on a mission to help people make Safe, Natural, Effective choices. 


We have disclosed every single ingredient used in every single product. We don’t hide our ingredients – because we have nothing to hide. We’ve even listed the commonly known names of each ingredient, as we believe you have every right to know what you’re applying to your hair and body!


Some brands blatantly hide behind the garb of “key ingredients” and don’t disclose the harmful chemicals used in their formulations. Large corporations often take advantage of the trust placed in them by disclosing synthetic ingredients using scientific names, which their customers don’t really understand.


Each of our products are sent for independent dermatological safety testing, stability testing, heavy metals testing, and efficacy testing. Once all the tests have been cleared, the products are sent for production. Once the first batch receives the approval from our quality-control team, it is launched in the market.


We wanted to be non-toxic inside and out. Not only did we want non-toxic ingredients, but we also did not want to contribute to the plastic pandemic plaguing our world.

We are the first personal care company in India to use upto 100% recycled plastic packaging across our entire product range. We take waste plastic from the oceans and landfills across the globe and sanitize, pelletize, melt, and remold it into the BEAUTYFYN packaging you hold in your hands today. We don’t use any single-use plastic in our secondary packaging, such as plastic bags, shrink wrap, or excessive tape. Side note: our labels are printed using food grade, biodegradable ink!

We would like to welcome you to the family with a promise that we’ll work tirelessly to create products that people like us can use, confidently and fearlessly.

With love